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Strategic Marketing MBA

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Professionals sitting around table strategic marketing

Businesses need savvy communicators with strategic, creative and digital skill sets to lead internal marketing teams and manage relationships with agencies, contractors and other vendors.

The strategic marketing MBA is designed for professionals who seek to expand their knowledge of modern best practices in marketing and emerging tactical areas while strengthening their data-informed decision-making and management abilities.

The program offers experienced marketers the opportunity to reposition themselves by preparing for career advancement in the age of big data and digital-first strategies. It will also support professionals interested in making a career pivot to a marketing, sales, product management or marketing communications role.

Perfect your digital marketing skills. Learn how to develop and implement an effective digital marketing strategy using tools like inbound marketing, search engine optimization (SEO); search engine marketing (SEM); social media and content marketing; and email, customer relationship management (CRM) and marketing automation.

Decide with data. Apply data analysis to make both functional and strategic decisions with the data gathered from the web, including web-based surveys, web analytics, online communities, blog scraping and web spiders.

Examine real-world strategies. Develop both strategic and tactical marketing skills by working on real-world products/services using market research, segmentation approaches, international and product life cycle management and financial analysis.

Career Outcomes

According to the Bureau of Labor Statistics, the employment of advertising, promotions, and
marketing managers is projected to grow 6 percent by 2029, faster than the average for all
occupations, adding nearly 18,800 jobs. Job titles of master's-prepared marketing professionals include:

  • Brand Manager
  • Digital Marketing Specialist
  • Marketing Analyst
  • Marketing Manager
  • Product Marketing Manager
  • Sales Manager
  • Social Media Manager

Faculty

Small class sizes led by thought leaders and executives from across industries provide a rich learning experience. Our instructors are focused on teaching, real-world application, and, most importantly, positioning you for career advancement. ѨƵ faculty bring first-hand knowledge and industry connections from their professional careers into the classroom.

Flexible MBA

Our flexible MBA option allows students to choose a start term (fall, spring or summer), class times (weeknight evenings or weekdays), the pace of the program and three options for attending classes (in-person, in real-time online or by watching a recording). Students can utilize all three options throughout the program based upon the most convenient option for their schedule.

Learn more about the flexible MBA

Stackable Certificates

If you're interested in earning your MBA but don't have the time to commit to a full program, our stackable certificates allow you to earn credits toward an MBA degree and earn micro-credentials along the way.

Learn more about stackable certificates

Curriculum

The strategic marketing MBA program combines powerful coursework on strategic marketing for the modern firm with classes designed to enhance your leadership capabilities and overall business knowledge.

Classes do not need to be taken in the sequence below; your advisor can help you select and register for courses throughout the program.

Course Descriptions

Course descriptions and curriculum can be found in the University catalog.

MBA Core Courses

Course Number Course Name Credits
MGT-501 Systems Management & Organizational Theory 3
MGT-509 Organizational Leadership 3
BUS-526 Operations Analysis Models 3
ACC-548 Accounting for Business Decisions 3
FNC-548 Financial Management I 3
MKT-551 Strategic Marketing 3
FNC-581 Managerial Economics 3
BUS-670 Strategic Management 3

Strategic Marketing Specialization (Required Courses)

Course Number Course Name Credits
BUS-628 Applied Marketing Analytics 3
MKT-537 Digital Marketing Management 3

Elective (Choose 1)

Course Number Course Name Credits
MGT-645 Project Management 3
MGT-657 Managing Change/Creativity/Innovation 3
MKT-761 Healthcare Strategic Marketing 3
SPM-511 Sport Marketing 3

Tuition, Fees & Financial Aid

Accreditation and Membership

ѨƵ is accredited by the . The ѨƵ Carmel Boyer School of Business is an accredited member of the .


Learn More

Ready to take the next step and learn more about graduate business programs at ѨƵ? Submit the form below or contact Carmen Castro-Rivera at (440) 826-3331 or ccastror@bw.edu today.

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